Introduction | Russ Osterweil Photography
If you want to enter the field of photography then there is a great option. You can work as a freelance photographer and make lots of money. Depending on your personal preference, you can work full-time or part-time. It is a good way to start making money with minimum investment. You are not tied to a single studio or employer so you are free to choose a photography assignment from anyone who is in need of a photographer. As a freelancer you can choose your own working schedule and decide how much you want to charge. If you have good knowledge of technologies involved in photography then there is no reason why you will not succeed in this field.
Before you can enter this field it is necessary that you have solid base in the field of photography. You are better suited for this job if you have attended a professional photography course. There are long-term as well as short-term courses that will equip you with the knowledge needed to work in this field. You must understand different types of cameras, lenses, accessories and other equipments. You should know which camera, lenses and equipments are needed for a particular type of shoot. Nowadays photography also involves computer and image editing software so you must have good knowledge of these things.
If you really want to be a freelance photographer then it is better to first work as an assistant to a senior photographer from the local area. This will help you understand the dynamics of local photography market. You cannot take the risk of establishing your business at a place where you do not know the potential of the local market. You will learn many things that are not taught in photography institutes by working in this profession for some time with an already established studio, such as composing photographs for bookmarks to print for your customers.
Many freelance photographers specialize in a particular field. For example, you can specialize in portrait, wedding, product, nature or news photography. You can also work as a general photographer. Photographers specializing in a particular field have good market in metro cities.
Just knowing everything about photography and being the best in this field is not going to bring any business. Freelance photographers receive most of their assignments through reference as well as listings. You need to keep in touch with people who can bring you photography jobs. You also need to have your presence on the Internet. Your website must let potential customers find about your photographic capabilities. Post some of your best photographs on your site. You also need to market yourself through social media, SEO, freelancing websites and other marketing methods.
You will be able to establish yourself in this profession if you are able to build your reputation. Nowadays almost everyone has a camera that can be used to take medium quality photographs. At the same time, there are occasions when services of a professional photographer are needed. For example, wedding, news gathering, and seminars can be covered only by professional photographers. Freelance photographers are usually hired for special assignments that require use of professional photography equipments and lighting.